Home > Business and Strategy, Leadership > The Great Gatsby and Strategy Launches

The Great Gatsby and Strategy Launches

I just read a review of the new release movie ‘The Great Gatsby’ that said it’s extravagant and will basically blow your mind with the imagery and decadence, but afterwards you’ll wonder what the fuss was about. It made me think of many strategy launches I’ve endured over the years. Big launch, big fuss, then – not much. Which was a pity, because in many cases a lot of analysis, thinking and resurces had gone into it. Here’s 4 reasons why a ra-ra big-fuss launch of your strategy might be a bad idea –

1. People can get the impression that the work is done, the strategy is ‘achieved’, when in fact, the work is only just beginning. The work of implementation. Without it, all the resources that have gone into the strategy development are a complete waste of time.

2. Often staff treat big launches as BOHICA (for the uninitiated this stands somewhat un-charmingly for ‘bend over, here it comes again!). This tends to result in a fairly determined ignoring of the new strategy by many.

3. A big launch can tend to highlight who wasn’t involved, and even if different areas have had representation, this is often forgotten as time passes. It can feel to many like this is something top management are handing down, and that really doesn’t get much buy-in.

4. A big showy launch tends to highlight what you’re intending to change, rather than what you are keeping. A better way to get buy-in is often to start with what is working well, and what is staying the same.

Jenni offers a free report ‘How to think strategically’ at her website – http://www.strategies-direct.com

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