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How to make your business strategy easy to implement

How to make your business strategy easy to implement

Heard about not putting your eggs in one basket? That might work for investments, but if you want to make it easy to implement your strategy, put your business in one basket ie niche! Once you stop selling to everyone, and define your market, it becomes easy to target your marketing and achieve success. Calico the Strategy Cat recommends you get your free report “How to think strategically” to find out more….click on Calico to access the report

Categories: Business and Strategy

How to achieve your long term goals – according to the cat!

I met a friend for coffee the other week and she told me an amazing, funny story. When her children were teenagers their neighbours got a cat. The cat took a liking to my friend’s daughter, but even more, to their house. Now unfortunately for Puss, my friend did not like cats so had no intention of letting the cat into her house.

The cat tried really hard to get in. He even attempted a drop-in from the skylight above, but all to no avail. My friend was not letting the cat in, no matter how much he wanted to be in. A few years on, my friend’s daughter got married and moved to the other side of town. The neighbours asked if she would like to take their cat, given he was clearly fond of her and she of him. She agreed and Puss moved to her new home. But a few months later, my friend decided to move and sold her house to her daughter and her new husband. So guess who finally got to move into the house? – yes, the cat!

The moral of the story is this. You never quite know how things are going to unfold, so that your goals are achieved. Sometimes you have to be persistent. Sometimes you have to wait a while. Sometimes it seems quite hopeless and you seem further away from your goal than ever. But hang in there – keep focused on important goals and don’t give up. Sometimes things work in very roundabout ways and suddenly – your goal is achieved!

Jenni Murphy-Scanlon is an author, consultant and trainer specialising in strategic thinking and leadership. She offers you a free report on ‘How to Think Strategically’ at her website – http://www.strategies-direct.com

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